We’ve got imprint methods galore around here, each providing your product with a fresh, distinct look. If you’ve ever wondered which method works best or what the differences between our two most popular methods are, then you’ve come to the right place! Quality Logo Products is in the business of making your brand look fabulous, so read on to find out which of these popular imprint methods might be right for you.
Part of choosing a promotional product means deciding on an imprint method—and there are a lot! If you want a custom glass desk award, for instance, you’re going to need to laser engrave that. And if you want to order leather portfolios with your logo, those will need to be debossed.
When it comes to most products (especially apparel), you’re faced with choosing between two of the most popular imprint methods: embroidery and screen printing (also called “silk screening” by some old pros in the industry). Here’s what you should know about both:
All About Embroidery
Embroidery is an art. With this method, your image is expertly sewn onto a product for a clear, classic look. In this day and age, modern technology has also turned embroidery into a science—now computer-controlled machines are responsible for the sewing and stitching!
The embroidery floor is an action-packed place, full of needle-work and wizardry. See for yourself:
In some circles, embroidery is the gold standard of imprints. An embroidered imprint looks crisp, distinct, and professional. It’s precise with near-perfect quality, which is why it’s the must-have imprint method to some of the fancy and elite.
With the right care, an imprint on any item can last a long time. Traditionally, custom embroidery doesn’t wash or fade out. It becomes part of the fabric on the item, and the thread used holds up slightly better than the ink transfer in screen printing.
Not only can you choose from a ton of thread colors when you go the embroidery route, you can also use several colors on your imprint at once, usually for no additional charge! Since embroidered imprints are programmed into a machine, it’s easy for the computer to switch from one color thread to another. And although satin thread is the default thread used for most projects, other types like metallic and matte threads are available.
With embroidery, your logo file is taken and digitized (turned into a file that embroidery machines can read). Because of this relatively fast and simple digital process, the turnaround time on embroidered materials is pretty quick – often finished in just a day or two!
Embroidery has some amazing benefits, but, as the saying goes, you get what you pay for. Or in this case, you pay for what you get. Either way, embroidery is kind of expensive. The cost is based on the number of stitches used; larger images mean more stitches, and more stitches raise the cost. More stitches also create a more detailed image.
However, you do save some money on setup fees. If you want to do another embroidery order and use the same image, the file is ready to go, so you don’t have to pay another charge for the setup of the embroidery machine!
If you want to know what else to expect when ordering an embroidered item, check out all the frequently asked questions here.
The Secrets of Screen Printing
Screen printing is, well, printing using a screen. Your design gets printed onto a screen, and that screen is laid on top of the item being customized. Ink is spread across it and seeps through only the parts of the screen left open. The ink dries on top of the fabric, leaving your bold logo looking fresh.
With the magic of UV light and carefully placed ink, your logo comes to life (not literally, because this is more of a factory operation and less Frankenstein’s lab). This is how it works:
Here are some other things to know about the screen printing imprint process before using it on your promotional products: