Branding Info

Branding is an important aspect of producing promotional items. Without a logo or slogan, a product is brandless. We often get asked about the branding processes, and today, we are going to share ours with you.

We have laid out a simple but detailed explanation covering the very basics of branding promotional items to the highly complex systems used.

A lesson on branding promotional items from Perkal – ‘Your promotional product specialists.’


SCREEN PRINTING

This process involves a logo being exposed onto a mesh screen while ink is placed on the screen and is pushed through to create the logo. Screen printing is…

  • Cost effective when done in larger quantities
  • Covers big parts of an item
  • Ideal for bags, umbrellas and shirts
  • Allows for single and multiple colours (up to 6)

For a more detailed definition as well as instructional videos, click here

PAD PRINTING

Using an engraved metal plate and silicone to transfer the ink to a product, pad printing is a quick and easy way to brand promotional items and it has the following benefits…

  • Quick and easy solution
  • Applicable on almost any shape
  • Suitable for most surface textures
  • Favourable for smaller items
  • Allows for single and multiple colours (up to 4)

For a more detailed definition as well as instructional videos, click here

DIGITAL PRINTING

Our purpose-built machines transfers UV-cured ink onto the straight or slightly curved platforms resulting in high quality branding. Digital printing is preferable considering it…

  • Provides a permanent branding solution
  • High-quality impact branding
  • Can be applied on various shapes and sizes

For a more detailed definition as well as instructional videos, click here

EMBROIDERY

 

The art of embroidery is as classic as it comes, with thread being stitched into the desired logo. However, since we use machines to accurately stitch the logos, embroidery is beneficial considering it’s a…

  • Classic method
  • Creates a sense of value
  • Suitable for various surfaces
  • Allows for multi-colour branding

 

For a more detailed definition as well as instructional videos, click here

DEBOSSING

 

No, it’s not a method to get rid of your boss. Debossing is a die shaped into the logo and pressed onto the surface using heat and pressure. This method…

  • Creates a 3D look
  • Gives a subtle and classy look
  • Is ideal for leather products (genuine or imitation)

 

For a more detailed definition as well as instructional videos, click here


HEAT TRANSFER PRINTING

 

The logo is printed onto a surface using a special vinyl. It’s placed and pressed with heat transferring the logo from the vinyl onto the surface. It’s perfect for…

  • Printing complex and multi-colour logos
  • Quick and cost-effective

For a more detailed definition as well as instructional videos, click here

LASER ENGRAVING

Using a high-powered beam to engrave out a logo on a metal plate, laser engraving is ideal for…

  • Creating subtle yet permanent and elegant branding solutions
  • Perfect for branding metal items such as flasks, cans or keyholders

For a more detailed definition as well as instructional videos, click here

CO2 LASER ENGRAVING

Much like standard laser engraving, CO2 laser engraving involves the process of removing the top layer of a surface in a certain shape. This is beneficial when…

  • Accurately replicating original logos
  • Perfectly engrave a lasting logo on hard surfaces such as metal, wood and plastic

DOMED STICKERS

Using a machine to digitally print stickers onto adhesive vinyl, domes stickers can be cut and shaped into anything. A polyurethane coat ensures a 3-dimensional look and feel. This is ideal for…

  • Multi-colour logos which need to be replicated perfectly
  • Applicable on smooth and rugged surfaces

BELLY BANDS

These are perfect for when you want to showcase your brand in beautiful and rich colours. Belly bands ensure your brand…

  • Gets another unique way to market and reach new people
  • Offers prime spacing for detailed marketing messages

MIXED MEDIA BRANDING

This is simply the combination of domed and debossing to create a beautiful and detailed logo branding. This solution is perfect for when want your logo branded on…

  • Larger surface area
  • Full colour branding
  • 3D look and feel

For a more detailed definition as well as instructional videos, click here